Tissue Paper Is The Fastest Growing Segment Fueling The Growth Of Europe Tissue And Hygiene Paper Market
Market Overview:
Tissue paper products include facial tissues,
bathroom tissues, paper towels, napkins and other household papers. These
products are widely used for cleaning, wiping and absorbing liquids in daily
life. They provides hygienic and convenient solutions for households and
commercial establishments.
The Europe Tissue and Hygiene Paper Market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to
exhibit a CAGR of 1.6% over the
forecast period 2023 to 2030, as highlighted in a new report published by
Coherent Market Insights.
Market key trends:
One of the key trends in the Europe tissue and
hygiene paper market is the increasing usage of eco-friendly raw materials for
manufacturing these products. Most companies are focusing on developing
sustainable products made from recycled fibers or fibers produced from
sustainable managed forests to reduce deforestation. For instance, major
players like Kimberly-Clark and Procter & Gamble have launched new tissue paper
lines containing minimum 30% recycled fibers. Another major trend is adoption
of innovative technologies to produce ultra-soft and strong tissue papers while
minimizing raw material usage. Companies are investing in new refining and
sheet forming processes to manufacture premium quality tissue papers from
lesser pulp quantity. This improves production efficiency as well as minimizes
environmental footprint.
Segment Analysis
The Europe tissue and hygiene paper market is
segmented based on product type and end-user. Based on product type, the market
is segmented into toilet paper, facial tissues, paper towels, napkins and
others. Among these, the toilet paper segment accounts for the largest market
share and is expected to remain dominant over the forecast period. This is
mainly due to rising demand for premium toilet papers from European consumers
for their superior quality and softness.
Key Takeaways
Market size: The Europe Tissue and Hygiene Paper Market Size is
expected to witness high growth, exhibiting CAGR of 1.6% over the forecast period, due to increasing demand for
hygienic and premium paper products from households and commercial spaces.
Regional analysis: Germany dominates the Europe tissue and hygiene paper
market and is estimated to grow at a CAGR
of 2% during the forecast period. This is attributed to rising hygiene
awareness and increasing spending power of consumers in the country. Italy and
France hold a significant market share due to strong presence of key players.
Key players: Key
players operating in the Europe tissue and hygiene paper market are Sofidel
Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group,
Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter &
Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson
Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV. These
players are focusing on expanding their production facilities and launch of
innovative premium products to gain a competitive edge in the market.
For More Insights, Read: https://www.newsstatix.com/europe-tissue-and-hygiene-paper-market-size-share-and-growth-forecast-2023-2030/
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