Sports Hospitality Market is Estimated To Witness High Growth Owing To Digital Transformation
The Sports Hospitality Market is estimated to be valued at US$ 17.45 Bn in 2023 and is expected to exhibit a CAGR of 24% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The Sports Hospitality Market is growing rapidly due to increasing
digitalization in the sports industry. Sports hospitality companies are
increasingly adopting digital technologies like artificial intelligence,
blockchain, and analytics to enhance fan experience during live sporting
events. Digital technologies help sports hospitality providers offer customized
and personalized services to customers based on their preferences, past
behaviors, and spending patterns. This is expected to fuel growth of the global
sports hospitality market during the forecast period.
Market Overview:
The sports hospitality market offers experiential services and luxury
accommodation to sports fans and spectators. It involves the licensing of
sports venues, branding rights, merchandising, and hospitality & leisure
activities. Sports hospitality creates unique experiences for fans by providing
premium seating, exclusive tours, concierge services, and fine dining options.
It enhances fan engagement and monetization opportunities for sports leagues,
teams and venues.
Growing Luxury Travel Segment
The increasing adoption of digital technologies like artificial intelligence,
analytics and blockchain is allowing sports hospitality providers to offer
customized and personalized experiences to customers. Sports fans now demand
enhanced experiences with convenience, personalization and premium services.
Data analytics is helping companies understand customer behavior and spending
patterns. The luxury travel segment is also growing rapidly as high net-worth
individuals are willing to spend more on premium sports hospitality packages.
These key trends are expected to propel the sports hospitality market forward
in the coming years.
Porter’s Analysis
Threat of new entrants: New entrants face high start-up costs to build
infrastructure and form sponsorship deals. Existing players have established
brand recognition.
Bargaining power of buyers: Sports fans and sponsors have significant
bargaining power as they can choose from various providers.
Bargaining power of suppliers: Suppliers of venues, food & beverages have
moderate bargaining power given the specialized nature of supplies required.
Threat of new substitutes: New digital technologies for virtual experiences
pose a threat, albeit minor currently.
Competitive rivalry: Intense competition among existing providers to attract
sponsors and fans through superior services and experiences.
SWOT Analysis
Strengths: Established brands and reputation. Diversified service portfolio
across sports properties.
Weaknesses: High fixed costs leave little room for losses. Dependence on
big-ticket sponsors for revenues.
Opportunities: Emerging sports leagues/events provide new opportunities.
Technology enables enhanced experiences.
Threats: Economic slowdowns impact sponsor budgets. Regulatory hurdles for
large events.
Key Takeaways
The Global
Sports Hospitality Market Size is expected to witness high growth, exhibiting CAGR of 24% over the forecast period,
due to increasing popularity of niche and developing sports.
Regional analysis: North America dominates currently due to large sports fan
bases and sponsor investment. Asia Pacific expected to grow fastest due to
rising interest in sports and hosting of major events. China and India offer
immense opportunities.
Key players operating in the Sports Hospitality market are Keith Prowse, RTR
Sports Marketing Ltd, ATPI Ltd, RK Sports Hospitality, White Label Hospitality,
CSM Sports and Entertainment LLP, DTB Sports Hospitality and Event Management
Limited, Honey & Co. Ltd, Wood Media Group Ltd, Hospitality Finder, Legends
International, On Location Experiences, QuintEvents, Sportsworld, The Sports
Travel Company, TLA Worldwide, VIP Sports Events, World Sports Group, IMG,
Wasserman, Octagon, WME Sports, CAA Sports.
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